Sherry Zim – EHS Africa
ADDIS ABABA, ETHIOPIA — The Italian Smart Living 2026 exhibition was officially inaugurated yesterday by the Italian ambassador H.E Sem Fabrizi, marking the opening of one of the region’s premier showcases of Italian innovation, architecture, design, and manufacturing excellence.
The event brings together leading Italian brands, investors, architects, designers, developers, and business leaders from across East Africa and around the world at the Ethiopia Science Museum in Addis Ababa.
In his opening remarks, Ambassador Fabrizi highlighted the enduring strength and global reputation of Made in Italy, describing Italian brands as symbols of craftsmanship, innovation, quality, and timeless design.
He emphasized that the exhibition represents not only Italy’s rich industrial heritage but also its commitment to building stronger commercial and institutional partnerships with Ethiopia and the wider East African region.
Among the distinguished guests was Dr. Edwin Musiime, President of Luxury Group Africa and EHS, who praised the rich heritage and global excellence of Italian brands, describing them as a benchmark for quality, innovation, and luxury.
The two-day exhibition features globally recognized Italian companies showcasing cutting-edge solutions in smart living, interior design, furniture, technologies, hospitality, sustainable building materials, lighting, and urban development.
Alongside the exhibition are high-level business forums, B2B networking sessions, technical seminars, and a special showcase celebrating the evolution and history of iconic Italian brands.
The event is expected to strengthen trade and investment ties between Italy and Africa while creating new opportunities for collaboration in sustainable construction, real estate development, hospitality, and smart city innovation.
Delegates from across East Africa are participating in discussions aimed at fostering long-term partnerships and advancing modern, design-driven living solutions for the region.
